FEBRUARY 10, 2017, MACAU – The Swiss watch brand Longines and the world’s leading luxury travel retailer DFS Group celebrated the grand opening of the Longines boutique today at T Galleria by DFS, City of Dreams in Macau and the launch of the Longines Master Collection DFS Special Edition with special guest, Longines Ambassador of Elegance Lin Chi-Ling.
The Longines boutique, which spans more than 500 square feet and hosts watches from across Longines’ signature collections, augments the 29 watch and jewelry brands in T Galleria by DFS, City of Dreams’ in the newly expanded Watches and Jewelry Hall. Longines President Walter von Känel and Longines Ambassador of Elegance Lin Chi-Ling, along with Sibylle Scherer, President Merchandising and Consumer Marketing, DFS Group and Benjamin Vuchot, Region President, Asia North, DFS Group commemorated the occasion with a ribbon cutting and celebratory toast.
Over the past few years, Lin Chi-Ling has become one of the best known faces in Asia. As Longines Ambassador of Elegance, Lin Chi-Ling has lent her charm and freshness to Longines since 2005. A regular on the cat-walk, Chi Ling soon became a favorite in the world of show business. Today, apart from modeling, she is a successful television presenter, acting as a star presenter of ceremonies such as the Golden Horse Awards, the Golden Melody Award and many others. Chi Ling will soon be crossing the final barrier between her and the world of cinema: she was asked to take a role in the legendary John Woo’s film The Battle of Red Cliff and is now making her début on the silver screen opposite Tony Leung, one of Asia’s most renowned actors.
“For over 45 years, Longines and DFS have delivered exceptional experiences to watch lovers and travelers and we could not be more thrilled to celebrate this milestone moment with the opening of our latest boutique at T Galleria by DFS, City of Dreams,” said Walter von Känel, President, Longines.
The grand opening also marked the launch of The Longines Master Collection DFS Special Edition. This watch displays a special dial with a pattern inspired by the unique architecture of Venice’s iconic landmark, The Doge’s Palace. The charming canal city is the home of the first DFS store in Europe. Created especially for DFS and cased in steel, the Longines Master Collection DFS Special Edition arrives in Longines boutiques at DFS and T Galleria by DFS locations globally starting March 1.
“We are incredibly proud to partner with Longines to build exciting new experiences for our customers here at T Galleria by DFS, City of Dreams,” said Sibylle Scherer, DFS Group’s President Merchandising and Consumer Marketing. “With this new boutique and the launch of The Longines Master Collection DFS Special Edition, we are confident travelers will love all there is to discover in the world of watches and jewelry at DFS.”
The new Longines boutique is located in DFS’ largest luxury shopping offering in Macau. Throughout 2016 DFS embarked on a landmark expansion of T Galleria by DFS, City of Dreams, adding over 120,000 square feet and 230 brands.