(HONG KONG, January 5 2017) – The Whiskey House has now officially landed at DFS, Hong Kong International Airport (HKIA). Starting today, discerning travelers are invited to come along on a journey of taste and prestige before they even step onto an airplane. With hundreds of premium whiskeys from dozens of brands around the globe, plus exclusive shopping rewards and refined whiskey experiences, The Whiskey House at DFS is the destination for Hong Kong International Airport guests to relax and rejuvenate their palates prior to takeoff.

Brooke Supernaw, DFS Group’s Senior Vice President Spirits, Wine, Tobacco, Food and Gifts said, “DFS’ The Whiskey House is inspired by our customers and their love of discovery. At The Whiskey House, the discerning traveler can explore and indulge themselves in a world of whiskies from across the globe, enjoy tailored tastings and embark upon a unique travel experience from the moment they enter the airport.”

An exclusive concept created by DFS in partnership with William Grant & Sons, The Whiskey House showcases an impressive, carefully curated selection of premium whiskeys and whiskey brands from around the world. There are over 250 distinct whiskeys to explore, from 50 of the finest international brands. Visitors are invited to experience The Whiskey House’s expansive collection first hand, with complimentary samplings of the more than 40 whiskeys available for tasting daily.  

So much more than just a store, The Whiskey House is an intuitive and experiential destination, where guests are encouraged to join the regular calendar of events and opportunities. These include blind tasting sessions led by passionate and experienced brand ambassadors, introducing travelers to flavors from around the world. Guests can meet the whiskey experts and join their exclusive tasting sessions every weekend from 4:00pm – 7:00pm at The Whiskey House – a delightful way to wind-down and indulge before takeoff.

Visitors to The Whiskey House will also benefit from DFS’ highly trained staff, who undergo extensive education in the world of whiskey from the Wine & Spirit Education Trust as well The Whisky Ambassador, the UK’s only accredited training course focused solely on whisky that provides staff with the knowledge, skills and confidence to engage customers with Scotch whisky.

There’s always something new to discover and explore at The Whiskey House. Ten new whiskeys were launched exclusively with DFS in November alone, with more first-arrival bottles landing on shelves this year. Other travel retail exclusives available to The Whiskey House shoppers only include over 70 whiskey varieties and three rare single malt whiskeys hand-selected for DFS’ The Whiskey House at HKIA.

The Whiskey House offers privileged shopping rewards, including a wide assortment of prizes, promotions and special gifts for guests. For a no-hassle shopping experience, DFS offers 10 percent off spirits purchased at departure and collected at Arrivals at the end of the trip. There are also fun and enticing social media games with marvelous prizes up for grabs – simply “like” DFS on Facebook and follow @dfsofficial on Instagram, then visit The Whiskey House at 5:00pm on weekends. If you’re one of the first three passengers to connect with DFS staff at The Whiskey House and show off your social media connection, you can win a free bottle of whiskey.

Pay a visit to The Whiskey House at DFS, Hong Kong International Airport. Don’t miss the weekend tasting sessions, exclusive gifts with purchase and other extraordinary opportunities to explore the world of whiskey at The Whiskey House.