SEPTEMBER 26, HONG KONG – In an exclusive partnership to celebrate the global traveler, DFS
Group, the world’s leading luxury travel retailer, announced its first collaboration with Hong Kong
luggage brand OOKONN with the launch of a dedicated pop-up store at T Galleria by DFS, Canton
Road in Hong Kong.
The pop-up store will feature throughout October and showcases a series of OOKONN’s signature
patented round rolling luggage designed with today’s adventurous traveler in mind. The pop-up will
also offer personalization services on site, comprising a variety of patterns that can be applied across
the items’ body, luggage covers and handles, as well as chic monograms that allow customers to truly
customize their luggage.
“We are delighted to partner with DFS to introduce a brick-and- mortar store for our online shoppers
and global travelers,” said Anson Shum, Co-founder, CEO & Creative Director of OOKONN.
“OOKONN is created for forward-thinking explorers and stylish vacationers who crave something
unique, and T Galleria by DFS provides a perfect setting to showcase our vision and values.”
In celebration of the partnership, OOKONN has designed an exclusive luggage edition for DFS that is
made for the jet-setting urbanite. The whimsical red and blue pattern exudes understated chic that
epitomizes the spirit of modern luxury travel. The OOKONN x DFS edition luggage will be available
throughout the pop-up period exclusively at T Galleria by DFS, Canton Road.
DFS will kick off this exciting collaboration with a customer event at T Galleria by DFS, Canton Road in
Hong Kong on October 6. The event will highlight the DFS-exclusive print as well as the range of
personalization services, alongside live drawing demonstrations by OOKONN’s in-house artist who will
fly in from Paris especially for the event. An interactive artist will also take over the windows at the
popular shopping destination on Canton Road, enticing guests to explore the pop-up on the fashion
floor. Stylist and ex-Vogue Fashion Editor Grace Lam will join guests as they consult a tarot-card
reader on their next travel destination.
“At DFS, we know that travel is an intensely personal experience, and the luggage we select to
accompany us on our journey is as much a reflection of our personality as the destinations we choose
to visit,” said Christophe Chaix, Senior Vice President of Fashion, Watches, Jewelry and Accessories,
DFS Group. “OOKONN’s distinctive designs appeal to travelers around the world, and the DFS-
exclusive print is sure to surprise and delight our customers. We look forward to partnering with more
fresh and innovative brands like OOKONN in all our global locations.”
The DFS x OOKONN pop-up store will be available at T Galleria by DFS, Canton Road from October 1
Download high resolution photos of the exclusive print here.
FOR FURTHER INFORMATION, PLEASE CONTACT:
DFS GROUP | EMAIL: PRESS.ENQUIRIES@DFS.COM
SIGNATURE COMMUNICATIONS| SAM CHEUNG| TEL + 852 2525 1098| EMAIL: SAM@SIGNATURE.HK